For lead generators
Apply to send us leads,
and get paid per accepted one.
Apply on this page. Tell us what you generate, roughly how much of it and where the traffic comes from, and we read the application ourselves and reply within two working days. If there is a brief that fits, we send you that brief and the affiliate agreement, and you can send your first lead as soon as it is signed. There is no minimum volume and no exclusivity.
One form, and the more precise you are about where the traffic comes from the faster we can tell you which brief fits. Nothing here commits you to a volume, to a channel or to selling us anything you would rather keep.
- A reply within two working days
- A decision on every lead within 48 hours
- No minimum volume
- No exclusivity
New to the programme? Read how it works first, or look through the briefs we are buying against.
Wanting to receive leads for your own business instead? That is the other side of the marketplace, and it starts at get started.
Affiliate application
A few minutes, and a reply in two working days
Protected by Cloudflare Turnstile. Your details are used to assess this application and are never sold on.
After you apply
What actually happens next.
No portal to wait in and no pending state that never resolves. Four steps, and the longest of them is the two working days it takes us to reply.
We read it, not a filter
Every application is read by someone who knows which briefs have buyer demand behind them right now. You get a reply within two working days either way, including when the answer is not yet.
A short call if it needs one
Only when it earns its place: a vertical we do not publish a brief for yet, a delivery route that needs mapping, or a volume worth planning for. Most applications never need it.
Your brief and the agreement
We send the brief for the vertical you are approved on, which names the fields to send and the full reject list, and the affiliate agreement that carries the same terms in the same words.
Your first lead, and its decision
Send one lead as soon as the agreement is signed. It gets an accept or a reject inside 48 hours with the reason named, which is the fastest way to see how the standard reads in practice.
Before your first lead
Three pages worth reading first.
You do not need any of this to apply. You do need it before you point a form at us, because most avoidable rejections are decided at the point of capture, usually by one missing field, and they are far cheaper to fix before a campaign runs than after it.
Lead quality standards
The rules that apply across every brief: what makes a lead acceptable, what the duplicate window is, and the closed list of reasons a lead can be rejected on.
Read the standardsCompliance
What has to be true about consent, what evidence travels with every record, and the wording your capture page has to show before a lead is lawful for us to work.
Read the compliance rulesWhat we pay
How the fee is structured, what separates the raw tier from the qualified tier, and the payment calendar in dates rather than adjectives.
See what we payA note on the legal wording. The affiliate agreement, the consent standards it relies on and the compliance page that summarises them are published as drafts pending solicitor review. They describe the position we intend to hold and they are not final legal wording, so read them as the terms we will be asking you to agree rather than as terms already settled. Nothing is signed at application stage.
How we read it
What we are actually looking for.
Not polish. An application is a short answer to one question: is there a buyer at the other end for what this person makes.
Three things decide it. Whether the enquiries are first party, meaning the person made the enquiry themselves on a page you control and the consent evidence travels with the record. Whether the vertical has live buyer demand behind it, which is the part you cannot know from outside and the part we can answer in a sentence. And whether the traffic source is one that tends to produce enquiries a buyer can work, which is why the source question on the form matters more than the volume question.
What does not decide it: how long you have been doing this, how large your operation is, or whether you have sent leads to anybody before. A single strong source outperforms a broad one often enough that we would rather see a small application described precisely than a large one described vaguely.
What we will not do is take leads we have nowhere to place. If the honest answer is not yet, you get that answer within two working days with the reason attached, and we will tell you what would change it. The full standard sits on the lead quality standards page, and how the whole programme fits together is on the affiliate hub.
Not sure you qualify
Four reasons people hesitate, answered.
Each of these comes up often enough that it is worth settling here rather than costing somebody an application they should have sent.
There is no brief for what you generate
Apply anyway and tick Other. Briefs open as buyer demand comes online, and a generator already producing volume is often the reason one opens. We would rather say not yet, and mean it, than take leads we have nobody to place with.
You are not a lead generator at all
Plenty of the strongest sources on the programme are operating businesses. Work outside your travel radius, outside your product range or past a diary you cannot extend has already been qualified by someone who does the job.
You are still testing a source
Not started yet is a real answer on the volume question and it does not count against an application. A handful of leads a week while you learn what a channel produces is a perfectly normal way to begin.
You already sell to someone else
Keep them. There is no exclusivity here and no obligation to move anything across. The one thing to watch is duplication, because an enquiry already placed elsewhere tends to come back to us as a duplicate.
Non-negotiable
Two things every lead has to clear.
These apply to every brief on this page and every brief we run. They are not preferences, and a lead that misses either is rejected whatever else is right about it.
Your capture pages meet the standard
Every page you generate from has to be built to UK GDPR and PECR standards, not close to them. That means a real privacy notice, consent that is specific, informed and freely given, no pre-ticked boxes or bundled permissions, and AceLeads or a clearly described category of recipient named at the point of capture.
Consent evidence travels with the lead: the timestamp, the IP, the page URL and the exact wording the person was shown. Consent you cannot produce is consent you do not have.
What we require, in fullEvery lead is verified before it counts
Leads are verified on the way in, by you before you send and by us on receipt. Contact details are checked, duplicates are caught across every affiliate rather than just your own, and known junk patterns are filtered automatically.
This protects your earnings as much as our buyers. A verified stream gets a higher acceptance rate, and a clean sender gets the briefs with the best rates first.
How a lead is judgedWe audit capture pages, and we will ask to see one before your first lead is accepted. This is not box-ticking: under the Data (Use and Access) Act 2025 the maximum PECR penalty is a matter of public record, and a lead sourced from a bought list puts both of us in front of it.
One form
Send the application, then send one lead.
You will know inside two working days whether there is a brief for you, and inside 48 hours of your first lead whether it was accepted and why. Nothing here asks you for a volume you have not got or a channel you would rather keep.