Pricing
Simple, pay-as-you-go. You only pay per lead.
Free to join. No subscriptions, no set-up fees. Top up a credit wallet and spend it on the leads you want. Prices below are indicative and vary by industry and demand.
Shared leads
Sold to a small number of buyers. Best value for volume.
from £8/lead
- Lower cost per lead
- Great for high-capacity teams
- Up to 3–4 buyers per lead
- Filter by industry, region & budget
Exclusive leads
Sold once, to you only. Nobody else is calling.
from £22/lead
- One buyer per lead
- Highest conversion rates
- First-contact advantage
- Ideal for premium services
Managed & AI
We run the funnels and add AI to work your leads.
Custom
- Done-for-you campaigns
- AI qualification & follow-up
- Websites & landing pages
- Scoped and quoted up front
Free to join · only pay when you buy a lead · cancel anytime
How credits work
Top up, set your criteria, buy what fits.
Top up your wallet
Add credit by card whenever you like. No minimums, no subscription.
Set your criteria
Choose the industries, regions, budgets and lead type you want.
Buy matching leads
Spend credit only on the leads you choose — exclusive or shared.
Fair, transparent pricing
What affects a lead's price
Exclusivity
Exclusive leads cost more than shared — you get the customer to yourself.
Industry & value
A high-value commercial project lead is priced differently to a volume home-improvement lead.
Demand
Prices flex with how many buyers want that type of lead in that area.
Freshness
Brand-new, real-time leads carry the most value because speed wins.
FAQ
Pricing questions, answered.
Is there a subscription or setup fee?
No. LeadExchange is free to join. You only pay for the leads you buy, from a credit wallet you top up whenever you like.
What is the difference between exclusive and shared leads?
Exclusive leads are sold once, to you only — highest conversion, premium price. Shared leads go to a small number of buyers at a lower price. You choose which you buy.
What if a lead is genuinely bad?
Every lead is validated before it reaches you. Where a lead genuinely fails our quality criteria — for example an invalid phone number — you can report it and we review it for a credit. The full policy is set out at sign-up.
How do I pay?
You top up a credit wallet by card, then credits are spent per lead as you buy. Card payments go live alongside the marketplace portal.
Can I control my spend?
Yes. You control your wallet balance and how many leads you buy, so you never spend more than you intend.