Guides
The straight-talking guide to buying better leads.
No jargon, no fluff. Real advice on what leads cost, how to qualify them, how to convert them, and how to stay compliant. Everything we have learned, so you buy smarter.
Buying leads
(5)6 min read
How to buy business leads in the UK
A plain guide to buying business and sales leads in the UK: where to buy, what a good lead looks like, how much to pay, and how to start without getting burned.
Read guide5 min read
Exclusive vs shared leads: which should you buy?
Exclusive leads go to one buyer, shared leads go to a few. Here is the honest trade-off on price, competition and conversion, and how to decide which is right for you.
Read guide5 min read
How to qualify a lead before you pay
Qualify a lead against intent, fit, budget and timing before you buy it. A simple 30-second checklist so you stop paying for enquiries that were never going to convert.
Read guide5 min read
How to choose a lead provider: 8 questions to ask
Not all lead providers are equal. Ask these eight questions about sourcing, consent, exclusivity, freshness and payment before you hand over a penny.
Read guide6 min read
Buying leads vs generating your own
Buying leads is faster with no upfront marketing. Generating your own gives cheaper, exclusive leads over time. Here is the honest maths, and the hybrid most winners use.
Read guideCosts and pricing
(2)6 min read
What is a good cost per lead? UK benchmarks
There is no single good cost per lead. It depends on your order value and close rate. Here is how to work out your own number, plus rough UK ranges by lead type.
Read guide5 min read
Pay-per-lead vs retainer vs finder’s fee
The three ways you pay for leads, who each one suits, and where the hidden costs are. A plain comparison of pay-per-lead, monthly retainers and finder’s fees.
Read guideConverting leads
(2)4 min read
Speed to lead: why the first five minutes win
Contacting a new lead within five minutes dramatically lifts your chances of a sale. Here is why speed to lead works, and how to be first to the phone every time.
Read guide6 min read
How to convert more of the leads you buy
Buying better leads only pays off if you convert them. The biggest wins are speed, persistent follow-up and a script that books the next step. Here is how to close more.
Read guideIndustry guides
(9)6 min read
Solar lead generation: a guide for installers
Where solar leads come from, what a good solar lead looks like, and how MCS installers get more work. A practical UK guide to generating and buying solar PV and battery leads.
Read guide5 min read
How to get more heat pump installs
Heat pump demand is growing fast, helped by the Boiler Upgrade Scheme grant. Here is where heat-pump leads come from, what a good one looks like, and how MCS installers convert them.
Read guide5 min read
Boiler and heating lead generation guide
Boiler leads are often urgent, so speed wins. Here is where heating leads come from, what a good one looks like, and how Gas Safe engineers turn them into booked jobs.
Read guide6 min read
How to get more building and renovation work
Renovation leads are high value but need qualifying on budget and scope. Here is where building leads come from, what a good one looks like, and how to keep the diary full.
Read guide5 min read
Double glazing lead generation guide
Glazing is competitive and price-led, so speed and exclusivity matter. Here is where window and door leads come from, what a good one looks like, and how to win more orders.
Read guide5 min read
How to get more garden room enquiries
Garden rooms are a fast-growing, high-value category. Here is where the enquiries come from, what a serious buyer looks like, and how to quote fundable projects.
Read guide5 min read
Vehicle leasing lead generation for brokers
Leasing is fast and competitive, and aggregators over-share. Here is where car and van leasing leads come from, what a good one looks like, and how brokers place more deals.
Read guide5 min read
How to get more roof and exterior cleaning work
Exterior cleaning is seasonal, repeatable and high margin. Here is where roof cleaning leads come from, what a good one looks like, and how to book fast and win repeat customers.
Read guide6 min read
Commercial energy lead generation guide
Commercial energy leads are high value and long-cycle. Here is where they come from, what a good one looks like, and how to nurture businesses and landlords to a decision.
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