Comparison
Lead credits vs pay-on-results leads
The short answer
With lead credits you buy a balance upfront and spend a credit on each lead, whether or not it ever answers the phone. With pay-on-results, you reserve leads for free and only pay when one turns into business. Pay-on-results puts the risk on the provider; credits put it on you.
| Pay on results | Lead credits | |
|---|---|---|
| When you pay | Only when a lead converts | Upfront, before you see results |
| Cost of a dud lead | Nothing | A credit, gone |
| Refunds | No fee if it does not convert | Often hard to claw a credit back |
| Who carries the risk | The provider | You |
| Budgeting | Cost lands with the revenue | Money out before money in |
| Pressure to spend | None | Credits can expire, so you rush |
Which is right for you?
Pay on results
Pay on results wins for almost every buyer, because your cost only appears once the revenue does.
Lead credits
Credits suit providers more than buyers, though they can feel simple if you convert reliably.
The bottom line
Credit models quietly shift the risk of bad leads onto you. If a lead never answers, you still paid for it. Pay-on-results flips that, so a dud costs you nothing.
AceLeads is free to browse and reserve, with a finder's fee only when a lead becomes real business.
See it for yourself
Set your criteria and browse verified leads. Reserve the ones you want for free, and only pay when one turns into business.
FAQ
Common questions
What is wrong with lead credits?
Nothing, if every lead converts. In reality some never answer, and with credits you have already paid for those. Pay-on-results means you do not.
Does AceLeads use credits?
No. You reserve leads for free and only pay a finder's fee when one turns into business.