Commercial roofing
Sell commercial roofing and
industrial re-roofing leads.
Yes. AceLeads buys commercial and industrial roofing enquiries from independent lead generators across the UK: warehouse and factory re-roofs, industrial unit overlays and coatings, and asbestos cement roof replacement. You send the building, the roof area and the consent trail, we accept or reject within 48 hours, and every accepted lead is paid at a fixed fee. Domestic roofs and roof cleaning are out of scope.
A commercial re-roof is a project, not a call-out, and the lead has to look like one. Building type, roof area, access and whether they want a repair, a coating or a full replacement are the four things that decide whether this is a lead at all.
- Decision within 48 hours
- A reason named on every rejection
- No exclusivity
- No minimum volume
Looking to buy these leads instead? See our commercial roofing leads page.
The terms on this brief
Same for every affiliate
- Decision
- Within 48 hours of submission
- First payment
- Within 14 days of your first accepted lead
- After that
- Every Friday, for everything accepted up to the previous Sunday
- Payment method
- Bank transfer (BACS). We raise the self-billed invoice, so there is nothing to chase.
- Clawback
- Once we accept a lead it is ours. We never claw back an accepted lead because a buyer did not convert it. We reverse a payment only for proven fraud, a proven duplicate, or a consent failure.
Figures are published on the rate card and nowhere else, so this page and the fee you are paid cannot drift apart.
What we accept
Send these with every lead.
This is the whole acceptance standard for commercial roofing. A lead carrying all of it clears the decision window quickly, and the fields that lift it to the qualified tier are set out further down.
- A named decision maker at a UK trading business: owner, director, or a facilities, estates, maintenance or property manager. A managing agent acting for the landlord counts.
- The site address with a full postcode. The building the roof is on, not a registered office and not “units across the country”.
- A working UK phone number and a deliverable email address. We check both before a fee is due.
- Building type: warehouse, distribution shed, factory or production unit, trade counter, retail park unit, office block, school, or a large agricultural building.
- Approximate roof area in square metres, or the building footprint if that is easier to ask for. An estimate is fine, a blank is not.
- The existing covering as far as they know it: profiled metal sheet, asbestos cement sheet, single ply membrane, built-up felt, asphalt, or an older slate or tile roof on a commercial building.
- Asbestos status, stated plainly: known, suspected, ruled out, or a survey already carried out. Suspected is a usable answer and a valuable one. Silence is not.
- What they are asking for: patch repair, refurbishment or coating, overlay, or full strip and replacement, plus any rooflights, insulation upgrade or cladding scoped alongside it.
- Access and occupancy: roof height, whether the building stays in use during the works, and whether evening, weekend or shutdown working has been mentioned.
- Timing, and whether a budget is approved or the enquiry is at the stage of finding out what it costs.
- Consent evidence: the form URL, the exact wording shown, the IP address, the user agent and the timestamp.
Who buys them. The buyers on this brief are commercial and industrial roofing contractors, cladding and sheeting specialists, asbestos removal contractors working roof replacement, building surveyors and facilities contractors, and the postcode areas they are short in move from week to week.
What we reject
The closed list.
This brief is narrow on purpose and the narrowness is what pays. Almost everything we turn down in commercial roofing fails on one of these seven points, and every rejection carries a code from a published, closed list, so you always know which one it was. Nothing outside that list can be a reason. A rejected lead stays yours and we make no claim on it.
Domestic roofs, and roof cleaning of any kind
A house re-roof, a slipped tile, a leaking valley on a semi, a garage roof, a conservatory roof. Also every kind of exterior cleaning: moss removal, soft washing, render, gutters and driveways. That is a different trade at a fraction of the value, we no longer run a brief for it, and no amount of detail on the enquiry changes the answer. If your campaign is pulling homeowners, it is pulling the wrong traffic for this vertical.
Leak chasing and reactive patch repairs
A drip over one bay, a call-out to trace where water is getting in, a few metres of felt made good, a handful of loose sheets refixed. This is maintenance a facilities team places with whoever answers the phone, on a day rate, and no contractor will pay for the introduction. A repair enquiry only works here when it comes with a roof area and an open question about refurbishment or replacement.
Asbestos questions with no roof project behind them
Someone asking whether their roof contains asbestos, wanting a price for a single sample test, chasing disposal of a few sheets already stacked in a yard, or asking what the rules are. Asbestos cement roofs are one of the best segments on this brief, but the value is in the removal and replacement of a roof, not in the question. Send the ones with a building, an area and an intention behind them.
A building nobody can size or place
No roof area and no footprint, no full postcode, the accountant’s address given as the site, a head office instead of the unit with the roof, or a portfolio described as “sites nationwide” with none of them named. Briefs are bought by postcode area and priced by area on the roof, so a building we cannot locate or scale cannot be placed and cannot be paid for.
A contact with no authority over the building fabric
A tenant in a leased unit who cannot authorise works on a roof they do not own, with no landlord or managing agent named and nothing to show consent can be obtained. Also a receptionist, a switchboard, a maintenance operative pricing out of curiosity, and anyone gathering brochures. Name the person who can approve a survey and sign off the works, and record their role.
Tender fillers, insurance and research enquiries
A third quote wanted for a contract already awarded, a benchmarking exercise by a quantity surveyor, an insurance claim where the insurer has not yet agreed there is a claim, grant and funding research, sustainability reporting with nothing behind it, and students or consultants collecting market information. Intent has to be dated and funded, not curious.
Recycled, co-registered, aged or incentivised enquiries
A duplicate of an enquiry already submitted, by you or by another affiliate, inside the dedupe window on our lead standards page. Also scraped directory records, planning-application lists worked as data, prize draw and free-gift entries, and any lead whose consent wording never mentioned roofing work. Screening runs on normalised phone and email, and a consent trail that does not match the enquiry fails on its own.
Nothing outside this list is a reason to reject a lead on this brief. The standards that apply across every brief are on the lead quality standards page, and the consent rules are on the compliance page.
Tiers
What moves a commercial roofing fee
Two tiers run on this brief. A raw lead clears the acceptance standards. A qualified lead also carries the detail a contractor needs to decide whether to survey, and it is worth materially more. Both figures live on the affiliate rate card and nowhere else, indicative and subject to postcode and volume. Our own fee on the buyer side is a percentage of the job value, agreed in writing before anyone starts, which is why the scale of the roof is not an abstraction here: it is the thing that decides what the lead is worth. Five things set the tier.
The roof area, written down
Square metres, or the building footprint if that is the easier question to ask. A trade counter roof and a distribution shed arrive as the same lead when nobody records the number, and the smaller of the two sets the price. This is the single field that moves a commercial roofing lead most.
Repair, coating or full replacement
A strip and re-roof, an overlay, or a coating system are three different jobs with three different values, and a patch repair is barely a job at all. Ask what they think they need and record the answer in their words. Rooflights, insulation and cladding scoped alongside the roof lift it further.
Asbestos flagged, not left blank
Whether the existing roof is asbestos cement changes the survey, the programme and who can price the work, so a lead that answers the question is worth more than one that leaves it open. Known, suspected, ruled out or already surveyed are all useful answers, and suspected is not a weak one.
The building, and how anyone gets on the roof
Height, whether the building stays in use through the works, live production or stock beneath, and whether out-of-hours or shutdown working has been raised. Access is what turns a straightforward roof into a complex one, and a contractor who learns it on the first call values the lead accordingly.
Authority to commission a survey
An owner, director or estates, facilities or property manager who can approve a survey is worth considerably more than a named employee at the same site. Where the building is leased, a landlord or managing agent named on the lead is what keeps it alive. Capture the role, not only the name.
Every fee is published in one place.
The raw and qualified tiers for this brief sit on the rate card with every other vertical, so there is only ever one number to check. Rates are indicative and depend on postcode and volume.
Non-negotiable
Two things every lead has to clear.
These apply to every brief on this page and every brief we run. They are not preferences, and a lead that misses either is rejected whatever else is right about it.
Your capture pages meet the standard
Every page you generate from has to be built to UK GDPR and PECR standards, not close to them. That means a real privacy notice, consent that is specific, informed and freely given, no pre-ticked boxes or bundled permissions, and AceLeads or a clearly described category of recipient named at the point of capture.
Consent evidence travels with the lead: the timestamp, the IP, the page URL and the exact wording the person was shown. Consent you cannot produce is consent you do not have.
What we require, in fullEvery lead is verified before it counts
Leads are verified on the way in, by you before you send and by us on receipt. Contact details are checked, duplicates are caught across every affiliate rather than just your own, and known junk patterns are filtered automatically.
This protects your earnings as much as our buyers. A verified stream gets a higher acceptance rate, and a clean sender gets the briefs with the best rates first.
How a lead is judgedWe audit capture pages, and we will ask to see one before your first lead is accepted. This is not box-ticking: under the Data (Use and Access) Act 2025 the maximum PECR penalty is a matter of public record, and a lead sourced from a bought list puts both of us in front of it.
FAQ
Commercial roofing, explained.
What a lead generator usually wants settled before sending a first batch. Still unsure? Read how the programme works.
Do you buy domestic roofing or roof cleaning enquiries?
No. This brief is commercial and industrial only: warehouses, factories, industrial units, retail and office premises, schools and large agricultural buildings. A house re-roof is out of scope however complete the data is, and roof, render and gutter cleaning is not a brief we run at all any more, at either end of the market. Split that traffic at the form rather than at the decision, because we reject it and you will have paid for the clicks.
How much do you pay for a commercial roofing lead?
A fixed fee per accepted lead, at one of two tiers: the raw rate for a lead that meets the acceptance standards, and a higher qualified rate when it also carries the roof area, the scope, the asbestos position and a contact with authority. The current figures are published on the affiliate rate card, which is the only page we write them on, so nothing here can drift from what you are actually paid. They are indicative and subject to postcode and volume.
Do you buy asbestos roof enquiries?
Yes, and they are among the strongest leads on this brief when there is a roof project behind them. What we want is a commercial building with an asbestos cement roof whose owner is looking at replacement, with the area, the access and the asbestos position recorded. What we reject is the standalone question: is this asbestos, what does a sample cost, will you take these sheets away. Licensed removal work routes to contractors who hold the right authorisation rather than to a general roofer, so flag asbestos on the lead rather than leaving it to be discovered. The consent and handling wording we ask you to use sits on the affiliate compliance page and is a draft under review, so read it on the day you build the page.
What happens if you reject one of my leads?
You get a decision within 48 hours and a reason code from a fixed, published list rather than an opinion, so you can see what failed and fix it at the source. Nothing outside that list can be used to reject a lead, and you can appeal by replying to the rejection. A rejected lead stays yours, we make no claim on it, and you are free to place it elsewhere. The full list and the decision window are on the lead standards page.
Commercial projects take months. Does a lead go stale?
Slower than a domestic trade, but not as slowly as people assume. A facilities manager who has decided the roof needs doing is usually working to a budget year or a shutdown window, so the enquiry stays live for weeks rather than days. Send it the same week you capture it and you will not run into the ageing rule. What does not survive is double selling: once we have accepted a lead we take it outright and place it, so an accepted commercial roofing enquiry should not be live with another network at the same time. Before we accept, and after any rejection, it is yours.
Take this brief
Sitting on commercial roofing enquiries you cannot place?
Apply once, name commercial roofing among the briefs you generate for, and we send you the spec for this vertical: the fields we need, the areas that are open and the closed list of reasons a lead can fail. Post your first one through the form while an integration is set up, and you will have a decision on it within 48 hours.
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